OVERVIEW:
Felix Shipkevich and Yvonne Bowser-Caballero of Shipkevich PLLC hosted a webinar to discuss an overview of the new Federal Trade Commission (“FTC”) Rule that targets fake and AI-generated consumer reviews and testimonials. This webinar provided educational information on the new rule for executives, attorneys, compliance staff, and professionals.
DISCUSSION TOPICS:
- Background and purpose of the new rule.
- The scope of the new rule, including:
- When the rule goes into effect;
- Who the rule will affect;
- What is covered under the rule as a “review” or “testimonial”;
- What new requirements and prohibitions the rule addresses;
- Who will be able to bring suit under the new rule; and
- Penalties.
- Questions regarding the implications of the new rule for affected companies and how they should prepare.
